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Corporate Social Responsibility
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KLM and the Dutch chapter of the World Wide Fund for Nature (WWF Netherlands) entered a trailblazing partnership in 2007, bringing together the cause and solution for climate change. This partnership was renewed at the end of 2011 for a period of four years. Both believe that things must change and intend to prove that they can change. KLM has already been hailed ‘best in class’* of all the airlines with a similar network. In this renewed partnership, WWF Netherlands and KLM will cooperate even more closely to make aviation more sustainable by increasing CO2 efficiency to achieve climate control, to develop an international market for sustainable biofuel, and the protection of nature. *demonstrated by the renowned and independent advisory agency CE in Delft.

Unique cooperation with WWF the Netherlands

Worldwide Fund for Nature

The airline industry is currently responsible for around 2% to 3% of the globe’s CO2 emissions.
With WWF Netherlands, KLM has set a target of cutting CO2 emissions by 20% per transported ton-kilometre by 2020 (compared with 2009). KLM also supports WWF Netherlands nature conservation projects, thereby contributing to biodiversity and a safer and more sustainable future for all.

Part of the agreement on CO2 efficiency is KLM’s strategy in the field of biofuels. On 23 November 2009, KLM operated its first ever passenger flight powered by sustainable biokerosene. At the end of June 2011 this was followed by the first ever commercial flight on biokerosene (recycled cooking oil). This was followed in September by a series of flights between Amsterdam and Paris, which used biofuel. With these flights KLM drew attention to the fact that it really is possible to achieve more sustainable flight.

To give an extra impulse to sustainable air transport, KLM has joined hands with North Sea Petroleum and Spring Associates to establish the SkyEnergy consortium. The sustainability of alternative aviation fuels depends on many factors and has to be assessed on a case-by-case basis. To ensure it makes the right decisions now and in the future, SkyNRG is advised by an independent Sustainability Board, consisting of the Dutch chapter of the World Wide Fund for Nature (WWF Netherlands), Solidaridad and the Copernicus Institute of the University of Utrecht.

Johan van de Gronden, director of WWF Netherlands: “The establishment of SkyNRG is a groundbreaking initiative. KLM’s demonstration flight serves as a concrete step towards achieving a more sustainable future. We still have a long way to go in relation to biofuels for aviation, but by investing in this manner KLM is once again taking the lead.”

 

Bonaire

Bonaire

Through its CO2ZERO service, KLM offers passengers an opportunity to compensate for their share of the CO2 emissions by way of Gold Standard projects. Gold Standard is a quality standard for climate compensation projects that meet the strictest of criteria. This standard was established in 2003 by a group of non-governmental organisations (NGOs), including WWF. The Gold Standard ensures that compensatory funds are effectively invested in projects using sustainable energy. Because of CO2ZERO early 2009 the construction started of a wind farm on the isle of Bonaire.


With this partnership and by taking concrete initiatives, KLM and WWF Netherlands are showing that aviation can be operated in a more sustainable way.