A great achievement
The economic impact of air transport is most evident when we begin serving a new destination. Economic activity is stimulated, new commercial opportunities open up, and the local retail and tourist trade get a major impulse.
In our domestic market, we can see that – owing partly to KLM’s strength and status – Amsterdam Airport Schiphol has become highly attractive to multinational companies. For many of these companies, our hub is an important reason for situating their head offices in the Amsterdam region.
Sustainable economic development
Business and social interests go hand-in-hand. It strengthens the groundwork for sustainable involvement. Because we travel everywhere, we can work to stimulate sustainable development in other parts of the world. We can create and seize commercial opportunities together with local entrepreneurs. For instance, people can provide themselves with a sustainable income in a way that is good for the environment and yields profit for all involved.
The ‘Sustainable Label’ is the concrete and accessible symbol for the substance that KLM gives to the integration and underpinning of the economic and social added value that the company will provide to the destinations to which it flies, most notably in an effort to combat poverty.
The first steps in creating an integrated approach to ‘business co-creation’ took the form of promotional gifts made specially for KLM in Peru with help from the renowned Fair Trade organisation Tuyu.
Another example is our support for the charity KidsRights, who together with The Technical University of Delft in The Netherlands have developed a product which not only reuses old tyres, reducing a significant environmental threat, but also provides employment for HIV-positive women, skills, dignity and health education to around 450 members of an under privileged community in Durban, South Africa. Their product, Ubunti Plakkies, are unique sustainable flip-flops which are a true ‘must have’.
Club China and Club Africa
Another example is the communities KLM is creating for customers with a special interest in specific destinations: Club China and Club Africa. These web-based communities enable enable frequent flyers to meet one another, share experiences, and exchange knowledge.