Business and Sustainability – Win-Win
Business and social interests can go together well. This serves to reinforce the foundations underlying sustainable commitment. KLM is always on the lookout for opportunities that not only generate Profit, but also benefit People and Planet.
One excellent example is KLM Cargo’s development of a “green” product range. This allows us to offer business shippers an innovative product, which they can use to distinguish themselves from their competition. Meanwhile, the climate benefits from CO2-neutral air transport.
Club China
Another example is the communities KLM is creating for customers with a special interest in specific destinations, such as Club China. These web-based communities enable frequent flyers to meet one another, share experiences, and exchange knowledge.
