AirCares
KLM has a corporate sponsorship policy for charitable causes. Its primary purpose is to underscore our commitment to humanity worldwide. But our policy also serves to ensure that we deploy our resources as effectively as possible.
This is why we focus on four areas, each with its own clear focus: education, environment, art & culture and KLM AirCares. As a result of this focus, we are sometimes compelled to turn away charitable causes that we also find important.
AirCares
With AirCares, KLM aims to support the millennium goals. Every year, AirCares intensively supports four different projects for a period of three months. We offer financial support, thanks to the donations of our frequent flyers, but also lend a helping hand in the form of free tickets, publicity at Schiphol Airport, special events, and publicity via our internal media and our inflight magazine Holland Herald.
Structural support
Besides the quarterly projects KLM AirCares also supports two structural projects. Under the name of ‘Doctor 2 Doctor – Flying Expertise Overseas’, the pediatric department of the VU Medical Center in Amsterdam and KLM AirCares work together to sustainably improve medical care for children in Kenya.
Close the Gap strives to close the digital gap between rich and poor countries by making used computers (donated by companies) suitable for re-use in developing countries. Read here more about KLM’s charity sponsoring.
Individual projects initiated by KLM business units, departments, and staff can count on the appreciation and support of the company. For instance, in the form of a website where they can share information and experiences.
Close the Gap strives to close the digital gap between rich and poor countries by making used computers (donated by companies) suitable for re-use in developing countries.
Read here more about KLM’s charity sponsoring.
Individual projects initiated by KLM business units, departments, and staff can count on the appreciation and support of the company. For instance, in the form of a website where they can share information and experiences.
