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    Job Vacancy

    20 March 2013 | AIR FRANCE – KLM, one of the leading European airline groups in worldwide air transportation is currently recruiting for its office located in Prague a MARKETING and E-SALES COORDINATOR

    Description

    As a member of the local commercial team, the marketing and e-sales coordinator supports the local sales team through the daily marketing and e-commerce activities to reach direct online sales, e-services and ancillary revenue targets. He/she is responsible for the country's B2C,B2B and B2T marketing action plan that is executed in line with HQ guidelines in order to achieve optimum customer reach and satisfaction. The coordinator is in charge of the website quality, content management, coordination with third parties and central departments to optimize display advertising, search engine marketing and social media. He/she reports to the regional marketing and e-commerce manager and to the country manager.

     

    Requirements

    Key responsibilities:  

    • Creation of the country Marketing Action Plan
    • Coordination of e-acquisition activities
    • Implementation of local marketing campaigns and promotions (briefings, creative selection and media space)
    • Leading actions and projects to acquire new qualified customer database and social media fans
    • Supervision of the AF/KL search engine marketing with AFKL central and agencies
    • Support in initiation/coordination of new functionalities/eservices/ancillaries rollout
    • Building and analyzing statistics related to website, newsletters, campaigns, social media, database
    • Ensuring all tracking is up to date and correctly implemented to follow ROI
    • Informing management and local teams on performance, status, activities and developments


    Requirements for application:

    • Strong commercial skills - in airline, travel or hospitality business environment will be a plus
    • Minimum 2-3 years of experience related to marketing, e-commerce, e-sales, online media
    • Marketing specific education/academic study preferably with focus on online marketing
    • Good knowledge of existing marketing strategies, concepts & tools
    • Good analytical skills
    • Good verbal expression
    • Perfect Czech
    • Fluent English


    What we offer:  

    • Internal training, personal and professional growth opportunities
    • Challenging position in a truly multinational work environment
    • Attractive worldwide travel benefits


    Deadline of application: 31st March, 2013  
    How to apply / Contact information:
    In case you would like to apply for this job, please send your CV in English to Mrs.Tamara Smetanova – e-mail address: tasmetanova@airfrance.fr

     
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