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Finland
The ecstatic 15 years of Sensation
Sensation has brought together millions of dance fans dressed in white - from Amsterdam to New York and from Dubai to Bangkok. Although the first edition was in 2000. Sensation grew fast into the largest dance party in the world with editions in 32 countries. On the eve of the anniversary edition in the Amsterdam ArenA: a retrospective of 15 ‘Sensational’ years.
Newspaper headlines in April 2015 announced that Duncan Stutterheim is quitting. The ‘Johan Cruijff of the dance scene’ said farewell to ID&T, the party empire that made him a millionaire 20 years ago and was sold in 2013 for more than 100 million euros to American SFX. His last work day will be on 4 July 2015, deliberately coinciding with the anniversary edition of the largest dance party in the world which he created. The history of Sensation reads like an exciting adventure novel.
The unstoppable growth of ID&T
Success stories often have a modest start, but that doesn’t apply to Sensation. In the nineties, house music experienced an unstoppable growth. Childhood friends from Landsmeer – Irfan, Duncan and Theo (ID&T) – made a name with hardcore, trance and techno parties, such as Thunderdome, Trance Energy and Mysteryland. Even before the millennium, ID&T had become the largest party organiser in the Netherlands. In 2000 they added a new event to their line-up: Sensation. The event starts off huge. The first edition takes place in the Amsterdam ArenA and has room for 40,000 revellers. Although the first Sensation wasn’t a sell-out event, every other edition that followed was, rapidly. This year, tickets to Sensation ‘The Legacy’ sold out within a matter of hours. Thanks to KLM there are still a few packages available, including flight and hotel. Check travel.sensation.com and you can join tens of thousands of dance fans dressed in white for an unforgettable party on 4 July 2015.
“The first edition of Sensation was off to a grand start, with a capacity to accommodate 40,000 party-goers”
Sensation travels around the world
After 5 successful editions in Amsterdam, Sensation first went abroad in 2005. Events in Belgium and Germany were followed by editions in Chile, Russia, Spain, Australia, Brazil, Norway, Ukraine, South Korea, Thailand, Taiwan, South Africa, Dubai, Canada and the United States. Always featuring a new theme and new set, the annual premier takes place in Amsterdam, followed by an international tour. The 15th edition of Sensation, with theme ‘The Legacy’, will be held exclusively in Amsterdam – the place where it all started. Book a special KLM package deal at travel.sensation.com to attend this unforgettable dance party.
