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Beverly Hills is an institution. The glamour that Hollywood Boulevard lacks is more than compensated by the many Ferraris, huge mansions and swaying palm trees. This is the spot where the rich and famous live and shop, and where flashy Rolex watches and chauffeur driven limousines are the norm.
Contrary to what most people think, Beverly Hills is a city and not a neighbourhood. It is part of Los Angeles but has its own mayor and police force. The wide streets with countless palm trees exude unprecedented perfection and glamour. Even the fire hydrants on the street are painted in a shiny silver colour. The neighbourhood is primarily home to pop stars and movie stars. The zip code of every house begins with 90210, famous from the television series Beverly Hills 90210.