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Hamburg’s shopping district

Hamburg is Germany’s wealthiest city – as those who visit the neighbourhoods of Altstadt and Neustadt will notice straight away. The streets of Hamburg’s prominent shopping district are lined with elegant department stores and upscale boutiques. Admire the sparkling jewellery, taste some caviar or try on a new suit.

The centre of Hamburg is divided into 2 parts with the Rathaus (town hall) as the central point. Altstadt encompasses the eastern part up to the Hauptbahnhof (central train station) and Neustadt lies between the western quays of the Binnenalster and the Hamburg State Opera. Mönckebergstraße and Spitalerstraße are Hamburg’s 2 major busy shopping streets where you will find many large chain stores. For more exclusive fashion, head to Neuer Wall and Große Bleichen and browse the luxury designer labels.

The Rathaus at the centre of the shopping district
The Rathaus at the centre of the shopping district


The Alsterhaus: a Hamburg landmark for over a century

A taste of caviar

Disembark at the Jungfernstieg U-Bahn stop right in front of the Alsterhaus department store: this store has been a Hamburg landmark for more than a century. In bygone days, wealthy ladies shopped here for the latest fashion in French hats and Persian rugs. Today the selection is more contemporary yet still luxurious and varied. The top floor is a gourmet paradise, with caviar, fancy chocolates and expensive wine.

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Alsterhaus, Jungfernstieg 16-20, Hamburg

Fashion queen

Fashionistas from all around the world line up for Petra Teufel’s boutique in Hamburg. In 1988, this fashion queen was one of the first to import avant-garde fashion from Japan and Belgium to sell in Germany. Even today, Petra Teufel is a popular destination for shoppers who like to browse her wares. The racks are packed with pieces by famous designers such as Dries van Noten and Emilio Pucci, but you will also find items by lesser-known designers.

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“Fashionistas from around the world line up for fashion queen Petra Teufel”

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Petra Teufel, Hohe Bleichen 13, Hamburg


Fashion rerun

Second-hand shop Secondella in the elegant shopping street Hohe Bleichen proves that luxury doesn’t always have to cost an arm and a leg. Coats, shoes, evening gowns and purses by expensive labels such as Chanel, Roberto Cavalli and Prada are waiting to begin their fashion ‘rerun’. We also recommend the children’s clothing section where you may find gems such as a pink Dior ski suit. On the website, you can reserve a vintage item before going into the store to try it on.

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Secondella, Hohe Bleichen 5, Hamburg

Photo credits

  • The Alsterhaus: a Hamburg landmark for over a century: Nils, Flickr
  • Secondella: Secondella