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British fashion designers are known for their innovative, intelligent and ‘edgy’ designs. London has more than enough to offer fashionistas ─ from major fashion brands like the unconventional Alexander McQueen and McG to the classic Stella McCartney and, of course, the ‘lady of punk’ Vivienne Westwood, who have established flagship stores with the best from their collections.
London is not only home to established designers, but also offers plenty of opportunities to young talents to develop their careers. This is immediately apparent when walking down Brick Lane, a shopping street in East London. It used to be famous for its numerous curry restaurants due to the many Bengali who settled in this neighbourhood, but, in recent years, has attracted large numbers of artists and fashion designers. There are several shops on Brick Lane where up-and-coming designers show their creations.