KLM cookie policy

Find out all you need to know about the use of cookies when visiting KLM.com.

What are cookies

Cookies are small bits of information which are downloaded to the device used to visit a website. Each time that the same website is visited again, this device will be recognized.

By using cookies, information about visits and visitors will temporarily be saved by that website. Other websites may also recognize the device used through that same cookie. Per visit, various types of cookies may be used.

Cookies allow a website to customize a visit, for example by:  

  • Showing relevant navigation settings
  • Remembering visitor preferences
  • Generally improving the user experience
  • Limiting the number of adverts shown

KLM’s use of cookies

When visiting KLM.com you agree by default that KLM places cookies on your device.  

KLM.com matches information gathered from cookies with other information you provide about yourself, or other data that we have collected for the purposes as stated in the KLM Privacy Policy.

If you do not want KLM.com to place cookies on your device, you can refuse the use of cookies via your browser’s settings or options. Some parts of KLM.com you may then not be able to use (properly).  


KLM.com uses up to 4 types of cookies:


Cookie typeDescription
Strictly necessary cookiesAnonymous cookies that allow visitors to navigate around KLM.com, use its features and access secure areas. The information gathered by these cookies cannot be used for marketing purposes. If the use of this type of cookies is not allowed, various parts of KLM.com cannot be used.
Performance cookies

Anonymous cookies that help KLM improve its website. These types of cookies collect information about how visitors use KLM.com, for instance about most visited pages, or the number of error messages shown. An example of this type is WebAnalytics cookies.

The information gathered by these cookies cannot be used for marketing purposes, and is not distributed to third parties.

Functionality cookies

Anonymous cookies that allow KLM.com to remember visitor choices and preferences. Based on this information, KLM.com can show more relevant information to individual visitors. Examples of data gathered are country and language preferences.
If not allowing the use of this type of cookies, this will:

  • Block the use of various parts of KLM.com
  • Reduce the level of support KLM can offer
  • Prevent KLM from remembering your preferences to not use or be shown a specific feature.
Targeting cookies or advertising cookiesWith permission of KLM, this type of cookies is usually placed on KLM.com by advertising networks. They are used to:
  • Show relevant and personalized ads / offers on any type of media, such as (but not exhaustive) Email and Display
  • Limit the number of times each advert is shown
  • Measure the effectiveness of the advertising campaign
  • Remember your visit and share data collected with third parties, such as advertisers. Quite often, these cookies are linked to website functionality provided by that third party.

More about cookies

Find out more about cookies via these websites:


A guide to behavioural advertising and online privacy by the internet advertising industry: