KLM cookie policy

Everything you ever wanted to know about the use of cookies on KLM.

What are cookies?

Cookies are small data files which are downloaded onto your device by the website which you are visiting. The next time you visit the same website, cookies ensure that your device is recognised. By using cookies and similar technologies, such as pixel tags/beacons and scripts, ('cookies'), websites can save information about visits and its visitors. Such information may include your IP address, the device you use and click behaviour, such as the specific web pages you visit and how you navigate the website.

We use session cookies, which are erased when you close your browser, and persistent cookies which remain on your device for a pre-defined period of time. We place some of the cookies ourselves, while other cookies are placed by third parties. Third-party cookies may collect data outside our own website as well.


KLM’s use of cookies

By clicking on the ‘Agree’ button when the cookie banner is shown, you consent to the placing of all types of cookies described in this cookie policy. You can click ‘Change your Cookie Settings’ to change the default cookie settings. Click ‘Change Cookie Settings’ if you would like to change your permissions at a later stage. Insofar as we collect personal data about you via cookies, we process these for the purposes stated in the KLM privacy policy.


KLM.com uses three types of cookies

Functional cookies

Functional cookies are necessary so you can view and use our website properly. We also use these cookies to remember your language preferences and (cookie) settings. Functional cookies are also used for A/B testing, which enables us to test new features and different variants and designs of our website. The information collected through these cookies is not used for marketing purposes. Functional cookies are essential to the use of our website and they may be placed on your device without your consent. If you block this type of cookie, our website may not work properly, and you may not be able to use all features. 

Analytical cookies

Analytical cookies collect aggregated information on how visitors use our website, including information about the pages most visited, how long they are visited and if users experience any errors. In addition, we use these cookies to conduct user surveys and to gather visitor feedback on our website in general or on specific elements of our website. We use this information to help us understand which parts of our website interest our visitors and to improve the quality of our website.

Marketing cookies and other cookies

Marketing cookies are used to collect information on your visits to and clicks on our website and third-party websites in order to make our content and advertisements relevant to your interests. These cookies are typically placed by third-party advertising networks if you have given us consent to do so. These networks are companies which act as intermediaries between us and advertisers. They collect information about your use of our website and other third-party websites.

Marketing cookies are used to:

  • show you relevant, personalised advertisements or offers via e-mail, social media and banner ads on third-party websites, based on your visits to and click behaviour on our website and third-party websites;
  • measure the effectiveness of our advertising campaigns by tracking the number of clicks and conversions;
  • limit the number of times you see an advertisement.

With your consent, social media platforms such as Facebook and Twitter may place cookies to see if you are logged in on their platform. These cookies allow you to like content or share it with your friends. These platforms may use these cookies for their own purposes, including advertising.

Have a look here  to see the full list of cookies used on our website.


Adjusting cookie settings and deleting cookies

If you have given us your consent but would like to remove the cookies that we have placed, you can do this by deleting these cookies via your browser. You may also adjust your browser settings to prevent websites from setting cookies or third-party cookies altogether. If you do this some functions of our website may not be available or not function properly. Find out how to adjust the settings for different browsers:

To find information relating to other browsers, visit the browser developer's website.

You can change your cookie preferences or withdraw your consent at any time by opening your ‘Change Cookie Settings’.

If this cookie policy or the cookies placed change, we will adjust the policy and the list of cookies placed. We will inform you about substantial changes.

The most recent version of this cookie policy is dated 28 October 2020.